101: Andy Fritts explains how he helped expand Seibon by creating Anderson Composites to go after the domestic market

Manufacturer -

101: Andy Fritts explains how he helped expand Seibon by creating Anderson Composites to go after the domestic market

 Andy’s enthusiasm towards cars came from his father. They would spend nights and weekends working on and modifying older cars. Then they got into carting and quickly graduated up to racing shifter carts. This transitioned into a quick stent learning to race open wheel cars at the Skip Barber Racing School. Throughout all of this, Andy held on to his passion of filming and sharing his experiences with outdoor activities. To pursue this as a career, he enrolled in Sacramento State University and majored in video Production.

Years later, he got married, moved to Temecula in southern California, and got a job at the TEN (The Enthusiast Network) in the motorcycle group. He even raced motocross for a while and produced a video series about racing. When he and his wife became pregnant, Andy moved to a more stable and secure job at Wilwood Brakes as a media coordinator.

Then an opportunity came up at Seibon as a project manager. This job turned out to be a marketing strategy to launch a new brand directed to the domestic market. Seibon has been a well-known name in the import market, but they were having lots of trouble getting a few dozen different parts to sell to domestic cars.

Andy and a few other employees were tasked with creating this new brand and set out to utilize all of the core strengths and hit the ground running. Within 1.5 years, they grew from 35 part numbers to over 300 different parts and continue to make new parts all the time.

Game Changing Product: Recent developments in tires to further the performance and handle the high horsepower.

Software: Adobe suite for content creation, Shopify for website and CRM, QuickBooks for accounting

Favorite App: Instagram

Favorite Shop Tool: Angle grinder

Daily Driver: Ford F250 and Ford Focus

Contact Information:
Email – Marketing@AndersonComposites.com
Website – AndersonComposites.com
Instagram – @AndersonComposites
Facebook – /AndersonComposites


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