Business Tools


What is My Shop Assist?

A web-based shop management solution designed specifically for shops specializing in aftermarket installations, restorations, and customization. You can delegate tasks to technicians, track parts on a job, log time spend on each task, and improve service by allowing customers to view job status and pictures online. It has a color-coded calendar which provides accurate scheduling.

How can it help my shop?

The best way to explain it is to show you how its used. Watch this video of how it works at Evolution Dynamics!


Where to i find more information on it?

Check out our webpage at My Shop Assist or try it out free for 30 days here:

MSA 30 Day Free Trail

A Partner For Your Online Business Efforts

Need help managing the online activities for your shop's business? Garage40 offers a very specialized set of services to help small automotive shops who don't have the expertise and/or resources to do it all themselves. 

Many smaller aftermarket performance and repair shops in the automotive industry have a difficult time taking advantage of the web to grow their business. It isn't always easy to justify hiring a department to manage the critical aspects of e-commerce operations and online marketing. And hiring third party contractors outside the automotive world can be a crap shoot. 

Enter Garage40 

Owned and operated by a "car guy" with over 15 years experience working with automotive business owners and online enthusiast communities alike, Garage40 speaks the language, understands the challenges, and is well versed in identifying and implementing proven solutions that can help take your shop to the next level. Whether you need a partner to help you manage your online SEO or social media efforts on a monthly basis, or someone you can trust for a short term rebuild of your website and/or social media profiles, Garage40 can deliver the results you need.

Our specialties include web development, search engine optimization (SEO), reputation management, and social media marketing/management. We are fluent with all of the popular shopping cart systems and content management systems, including, but not limited to:

- Shopify

- Woocommerce/Wordpress

- RPMware

- Web Shop Manager

Managing social media platforms like Facebook, Instagram, Google+, Youtube, and various enthusiast forums is not a problem. We can keep your business in front of your target audience and help you spread your message across various social platforms effectively. And we can also respond to negative reviews on your behalf and help with damage control in the popular review directories like Yelp and Facebook. 

Garage40 works with all types of shops - performance parts retailers, fabrication businesses, transmission shops, engine machining shops, high end body shops, powder coating operations, and more. Every business is different and has different needs and goals. Send us a note and let us know how we can help you achieve your online business objectives! 

Be sure to check out the Do It For A Living Podcast Episode with Chris Raymond from Garage40

Quickbooks information



Lathrop & Gage has 320 attorneys nationwide serving clients in the areas of litigation, intellectual property and business. The firm’s intellectual property practice includes more than 80 attorneys and technical specialists with advanced degrees in a number of scientific fields, including but not limited to mechanical engineering, manufacturing, electrical engineering and circuitry, computer software and hardware, optics, chemical engineering, and petroleum engineering. Spread across 10 offices, we serve clients that include OEMs, suppliers, start-ups, members of the after-market industry, and independent inventors.


For more information, visit lathrop & Gage or come visit us at SEMA Show, November 1-4th. We will be located in the Upper South Hall in the Business Services section at booth # 33222.


Brian Mack from Lathrop & Gage shared how patent information applies to the performance industry in Do It For A Living Episode 74. Listen in Below!