Episode 047: Chase Lautenbach & Justin Keith tell us how they made Street Car Takeover a success

Marketing, Racing -

Episode 047: Chase Lautenbach & Justin Keith tell us how they made Street Car Takeover a success

 

Chase Lautenbach & Justin Keith created Street Car Takeover just a few years ago because they saw a void in the racing market for more “streetable” cars to compete in drag racing and roll racing. Their series has expanded to 10 events in 2016 and they are looking to keep growing. While the main event is the drag racing, Street Car Takeover also incorporates a shop open house, car show, and other meetup prior to the actual racing. They want to offer more experience for the fans and encourage people to participate.

Game changing product: Manufacturers are making game changing cars right off the dealer floor

Software: Photoshop for all marketing materials.

Favorite App: Facebook, Instagram, and Paypal

Favorite Tool: Razor Scooter

Daily Drive: 2016 Silverado 2500HD

Future of automotive performance: Roll racing events (1/2 mile, 1 mile, airstrip) growing more and more popular. Turbo technology is only going to get more prominent.

Contact Information:
Facebook – https://www.facebook.com/streetcartakeover
Instagram – https://www.instagram.com/streetcartakeover/
Website – www.streetcar-takeover.com
Email – Streetcartakeover@gmail.com


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