In this episode of Do It For a Living, we sit down for a followup with brothers Alejandro and Pablo Moreno, co-owners of Tandem Offroad. Their shop specializes in off-road truck builds and general maintenance, serving customers who demand both performance upgrades and reliable day-to-day service. The brothers share their journey of building a business together, the challenges of manufacturing their own products, and how they've grown their customer base in a competitive market. One of the biggest challenges they faced was manufacturing their own products without properly understanding their true costs. Like many small shops, they were pricing based...

In this episode of Do It For a Living, I sit down with Joseph Potak, host of the new HP Cult podcast. We talk about his journey in the high-performance world, including his history with Texas Speed and how he became an expert in LS engine building. Joseph shares insights from the several books he has written on building LS motors and swapping them into different vehicles, and what led him to start his own podcast. Along with the podcast, he has created a website to share his wealth of knowledge, and his desire to bring back automotive web forums....

Dan lived in a house of car enthusiasts in southern California. Both his dad and grandfather owned their own businesses, so Dan was kind of groomed to have his own business as well. In high school, Dan bought a 1968 Mustang Fastback and spent 2 years restoring it with his dad. Once they finished it, Dan went out and took some “professional” pictures of the car, wrote an article, and sent it to every magazine he could find. He was able to get this car featured in some magazines and even on a few covers! Being a true entrepreneur and...

  Jim McIlvaine used to play professional basketball but now he runs the social media and web-presence for Optima Batteries. While playing basketball, Jim would do freelance work for magazines where he would meet people and attend events across the country. After Jim left the NBA, he eventually joined Optima Batteries as their “E-care Manager” where he created the Facebook page and began answering questions or comments on web forums (You may be familiar with his forum handle OptimaJim on almost every forum in existence). Today, you will see him at many automotive events taking pictures, streaming videos, and answering...

  Back in early 2000, Chris Raymond was building websites and forums for other people. He saw a void in the market for a DSM forum and set out to make one himself. This is what spawned DSMTuners.com He also runs Garage 40 which focuses on automotive businesses to help them with social media, email marketing, web design, brand/reputation management, just whatever the customer needs. Brand management is tough because you have to be in every place when your shop or product is talked about by your audience. In this interview, Chris explains the ever-changing atmosphere of online marketing and...