Scott Kuhner has created Emtron Australia, an ECU manufacturer that focuses on creative engine control functions and close dealer relationships. Having owned multiple businesses over the years Scott discusses in detail some of the hurdles he’s faced in his businesses. Specific hurdles include dealing with outside engineering consulting firms, and as Scott calls it “the money machine” just keeps on rolling when developing new products. He explains how “scope creep” affects the process, and don’t worry we talk about engine control tech too!

Jason Siebels has been a gearhead his whole life and he started his company Pro EFI in the late ‘90’s. Then in 2000 Jason began working at AEM, developing their plug-and-play line of engine management systems. After a falling out, Jason dove head first into making a quality engine controller that functioned the way he thought it should. Now Pro EFI has plug-and-play systems for a handful of applications including the C6 Corvette, and ZL1 Camaro among others. What makes Pro EFI stand out is their fault management and their ability to drive the factory instrumentation via CAN BUS. Jason...

  Martin Musial is the President of AMS and Alpha Performance Products. His company builds hard parts and complete platform installations for Nissan GTR and European vehicles such as BMW, Mercedes, and Porsche among others. But did you know that he started by designing camshafts for a Merkur x4ti? Martin tells his entrepreneurial story from disassembling his family’s thermostat as a kid, to designing camshafts the hard way. Martin shares what makes him tick and his philosophy on life and the performance business.

  Andy Wyatt is an Australian mechatronics engineer and the founder of Adaptronic. Andy was determined for this episode to be 100% technical but I managed to talk business and we brought some great topics to life. Andy talked about all the things that didn’t work for his business including magazine advertising, and hiring a business coach. He’s identified that what does work is to partner with specialty shops who have established networks, and then build a brand by supporting those shops.

  In the 90’s Robert Young fell in love with the power potential of the Mitsubishi 4G63 and started creating Frankenstein turbos. Because of his engineering background and resources at work, Robert began tinkering with hybrid turbo designs and starting getting noticed. From a tight-knit group in Texas, Robert designs competitive turbochargers for Mitsubishi, Nissan, Porsche and more. He’s even worked directly with the OEM’s, which he says is his proudest moment. Robert focused on his niche and slayed it! What’s keeping YOU from doing the same?