Zach Denney started his career in the automotive industry by working at Discount Tire. He also participated in the auto tech program in high school. Zach went off to college for engineering but he couldn’t really get motivated and ended up leaving school. He started working at a shop that bought and sold Supra’s. After that, he began working at ATS Racing working on MR2’s and honed his fabrication and tuning skills. Zach then went back to engineering school at UNT in Denton, TX and became involved with the Formula SAE program. He started building wiring harnesses and became very familiar with the electronics of the vehicle.
During this time, he discovered ECU Master out of Poland and was intrigued by their products. He bought one of their products and was very pleased with how it performed on their Formula SAE car so he reached out to ECU Master and proposed becoming their US distributor. To his surprise, they said yes! With a little seed money and some guidance from his brother-in-law, Zach was able to begin importing the products and setting up a sales platform to get them to potential customers. With the aftermarket ECU market being very competitive, Zach has made a point to provide whatever customer service is needed to help the people buying the products.
He is excited about the release of the EMU Black ECU which is more compact and has many new features. Zach also manufactures several wiring harnesses, boost controllers, and sensors to compliment the ECU. He rents an 1800 square foot facility which is mostly office space bud does have a place with a lift to work on cars. He hopes to hire a full-time employee in the middle of next year to help with manufacturing and order fulfillment.
Software: QuickBooks, Thunderbird (for email), analytics tools
Favorite App: QuickBooks app
Favorite Shop Tool: 21v lithium cordless impact
Daily driver: 1986 MR2
Future of automotive performance: Electric cars becoming a more sensible choice