In this episode of Do It For a Living, we sit down with Kevin Emr, the visionary behind e-Muscle Cars. Kevin shares the story of his journey to combine cutting-edge electric vehicle power and technology with the classic aesthetics of muscle cars. We dive into the challenges of building an innovative business in a rapidly evolving market, how Kevin approaches modernizing iconic vehicles without losing their soul, and his vision for the future of electrified performance. If you're curious about the electrification of classic cars or looking for inspiration from an industry disruptor, this is an episode you won't want...

  Bret grew up in Jasper, IN and dabbled with cars during high school. After high school, he worked various jobs in Jasper and then took a job in Florida as a tech rep for the NHRA Drag Racing circuit. A few years later, he started working for a company in California to work for Blower Drive Service. He had been traveling about 300 days per year and decided to settle down back in Jasper with his new wife. He worked a tool truck and was building his own pro-street hot rod. He wanted to be able to adjust the...

Lance is from South Africa and he grew up working with his dad at his dealership and salvage yard. When he grew up, he took over part of the business and spent years growing it. Eventually, he decided to make the move to America and attempted to continue with the auto salvage business. He came over on a holiday visa and quickly discovered how hard it is to become an American citizen. After 3 rejections, he was able to finally make it legal and he and his family got their citizenship. Along the way, he started in North Carolina, then...

  The Ring brothers grew up around their dad’s fueling station and spent their time tinkering with whatever they could get their hands on. Jim moved around a few times and eventually moved his family back home to Spring Green, WI (2 hours west of Milwaukee). He saw a 1969 Camaro Indy Pace car for sale in the paper and had to get a loan from a bank to purchase the car. He fixed it up and ended up selling it for a profit. This was the catalyst for starting his own shop. Jim found a vacant car dealership and...

  Kris grew up in Chicago and stayed there to go to college. His family has always been enthusiasts and he grew up tinkering with anything he could get his hands on. He got a degree in Aviation Flight Management and got his A&P License. He never worked in the aerospace industry because he got offered a job at a fuel management company. This company was buildings components of Holly’s EFI throttle body. His next move was over to AMS Performance as their 4th employee. He helped them grow the business. He decided to make a career changed and moved...