Chris went to college and specialized in Advertising and Design. He worked as a graphic designer at various companies over the years before ending up in Knoxville, TN. He had started StudioRhoad.com many years ago, but really took it serious a few years ago, and decided to run the business full time. He now employs 4 people and has several freelancers located around the globe.
His team specializes in creating websites geared towards the end user. This process includes a discovery phase where Studio Rhoad determines exactly who the end user is and how that user interacts with the company. They also help with social media marketing and content generation. To this day, Chris is still surprised at how many companies have not incorporated mobile-friendly website platforms even though as many as half their users are on a mobile device.
Game Changing Product: Fortune Auto dynamic height adjustable shocks
Software: Basecamp, Trello
Favorite App: Instagram
Daily Driver: 2004 BMW 325i
Future of automotive performance: Big opportunities with electric cars actually becoming a reality.