129: Dennis Overholser, co-founder of Painless Performance Products, takes us through the ups and downs of growing his wiring and accessories company

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129: Dennis Overholser, co-founder of Painless Performance Products, takes us through the ups and downs of growing his wiring and accessories company

Dennis grew up on a farm in Indiana and went to Nashville Auto Diesel College before getting drafted to the Air Force during Vietnam. He took a position as a mechanic for their vehicle maintenance division and spent his time repairing equipment. When he got back to Indiana, he met a girl whose family lived in Ft Worth. During one of their visits to her family, he realized there were a lot of jobs in Ft Worth and made up his mind that is where they wanted to move. He got a job as a tractor dealer as a mechanic and worked his way up the ladder for the next 20 years.

In 1989, he met Jim who was building wiring harnesses for the conversion van market. Jim wanted to expand the business and start making a harness for hot rods and Dennis was perfect for the job! They built a universal wiring harness that could be used for any hot rod. During their first swap meet, they sold out immediately and knew that had a great product! A year later, Dennis quite his job at the tractor company to build wiring harnesses full time.

They got their big break when an editor of Hot Rod Mechanics was building a roadster and needed a wiring harness. The title of the ad was Painless Wiring and this is how they got their name! Over the years, the began making other products to compliment the wiring harnesses and changed the name to be Painless Performance.

Now, they are in a 43,000 square foot facility and have around 55 employees. They do all of their manufacturing, assembly, engineering, and tech support in house. Even though they started with hot rods, the off-road truck market has become their biggest seller. And the C10 truck market is quickly growing.

Contact Information:
Website - www.PainlessPerformance.com
Facebook - /PainlessPerformance
Phone - 800-423-9696


1 comment

  • Martha Queen

    Discovered your websites while looking for solution to our 55 chevy electrical problem. While reading some of your website info, (long story short) you, Dennis, were in basic training and same squadron as my husband in the AF. On the website, painless performance 2017 catalog page 96, he is the young man in the picture with you standing in front of the red car. That would have been made in March or April of 1966 in Indiana. Do you remember him? His name is Larry Douglas Queen.

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