Andy Wyatt is an Australian mechatronics engineer and the founder of Adaptronic. Andy was determined for this episode to be 100% technical but I managed to talk business and we brought some great topics to life. Andy talked about all the things that didn’t work for his business including magazine advertising, and hiring a business coach. He’s identified that what does work is to partner with specialty shops who have established networks, and then build a brand by supporting those shops.