Jimi Day from FM3 Marketing talks about how he went from being an investment banker, to a shop owner, and finally to a marketing company that hosts and promotes motorsports events. His company is most well known for their involvement in the Hot Rod Power Tour, Holley LS Fest, the Optima Search for the Ultimate Street Car series, and their newest event called Road Trip – Cars & Cones. He took his expertise at writing proposals and took that knowledge to get sponsorships for builds. He emphasizes that you need to be humble and try to continually improve how you do business.
Action items for this week: Call one of your customers that you trust and ask them for an honest opinion of what they think about how you are doing as a business.
Software: Excel and PowerPoint
Favorite App: Weather Underground – most accurate and up-to-date weather data available.
Shop Tool: Snap-On 3/8” electric impact
Game changing product: Holley’s HydraMat
Current vehicle: 2015 Jeep Cherokee Trail Hawk for daily driving and 1969 AMX for fun (watch this video about “AMXess”)
Future of automotive performance: Lot more grassroots events for the regular weekend racer