Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure. Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it.
Action items for this week: As a driver, send a status report to every single sponsor regardless of how you did (or didn’t do) at an event.
Software: AEM AQ1 Data Logging Hardware/Software
Favorite App: Facebook and Instagram
Shop Tool: Hammer
Game changing product: Swan-neck rear wing from APR Performance
Current vehicle: 2003 Ford Ranger