When the Modified Magazine decided to stop printing the physical magazine, both Peter and Dave found themselves without a job. So they looked for alternative means to produce content and decided on YouTube. In their channel, Speed Academy, they “focus on bringing performance oriented content to car enthusiast.” They have found that a website and YouTube channel are the perfect combination to generate content, get participation from fans, and provide the means to collect advertising money to keep going. Listen in as they provide advice for shops looking to reach a greater audience.
Action Item: Get out there and create content. Show what your business does and try to not make it a sales pitch.
Game changing product: Gorilla Pod with flexible legs to set up a shot where traditional tripods cannot go, Holley Hydramat, and Beastronix Box which allows you to turn off “e-nannies” (or electronic assisting systems)
Software: Outlook for email, Adobe for all editing, WordPress for the website, Wavefor accounting
Favorite App: Instagram, Snapchat, Facebook, Google Drive, Podcast App
Shop Tool: Miller welder, cordless impact gun
Daily driver car: 1987 E28 BMW 528E, Toyota Tundra
Future of automotive performance: Technology is taking the car to an exciting level
YouTube Channel – Speed Academy
Website – www.Speed.Academy
Facebook – facebook.com/gofastwithclass
Instagram – @SpeedAcademy
Twitter – SPDacademy