Back in early 2000, Chris Raymond was building websites and forums for other people. He saw a void in the market for a DSM forum and set out to make one himself. This is what spawned DSMTuners.com
He also runs Garage 40 which focuses on automotive businesses to help them with social media, email marketing, web design, brand/reputation management, just whatever the customer needs. Brand management is tough because you have to be in every place when your shop or product is talked about by your audience.
In this interview, Chris explains the ever-changing atmosphere of online marketing and what you need to be doing to succeed.
Action Item: Make a list of where your target audience is located online. Then put together a plan to be active in that place or places.
Game changing product: Google’s new algorithm that places higher importance on mobile-friendly websites
Software: Photoshop, Facebook, and Gmail
Favorite App: Spotify
Shop Tool: Ratcheting wrenches
Daily Driver: 1997 AWD Talon
Future of automotive performance: OEM turbocharged applications