Jim McIlvaine used to play professional basketball but now he runs the social media and web-presence for Optima Batteries. While playing basketball, Jim would do freelance work for magazines where he would meet people and attend events across the country. After Jim left the NBA, he eventually joined Optima Batteries as their “E-care Manager” where he created the Facebook page and began answering questions or comments on web forums (You may be familiar with his forum handle OptimaJim on almost every forum in existence). Today, you will see him at many automotive events taking pictures, streaming videos, and answering questions from customers about Optima’s products.
Jim says it is extremely important to gathering as much information about your potential customers as possible. The most important thing is to obtain an email address which can be used in Facebook to target an audience similar to this specific person (likes, location, age, sex).
Game changing product: Periscope (live video streaming)
Software: Open Office, Fast Stone photo resizer for watermarking pictures
Favorite App: Health app on iPhone for step data
Shop Tool: Autometer portable load tester and digital volt meter
Daily driver: 2003 Ford Excursion (400k Excursion)
Future of automotive performance: Electric cars