There’s a lot of pressure to lower your price when you have a service business, especially if you sell parts. Customers are constantly telling you that your price is too high, even when you’re barely scraping by! In this episode Ben Strader talks about how to overcome objections and how good service businesses can charge a premium and thrive at the same time! Ben’s got big plans for EFI University including creating college-level accreditation.

In Episode 000 I talk about the vision I have for the podcast and what’s in it for the listener. This episode explains what to expect from DO IT FOR A LIVING and gives you a little insight into my mindset. To find out more visit: DOITFORALIVING.net or search DO IT FOR A LIVING on Facebook. Thanks and good luck!

Greg Caloudas has been tinkering with cars his whole life but he never imaged that he would be developing and manufacturing engine internals. His first experience with an import was back in 1999 when he purchased a 1994 Supra. He had seen an upgraded one at a race track and though, “I’ve got to have one!” While in college, Greg majored in Business Management with the plan of working for himself. He wasn’t really interested in the family business of restaurants and real estate. He began modifying his Supra and quickly realized there was a market for him to become...

  AJ didn’t really come from an automotive enthusiast family. But when his older brother purchased a white Fox Body Mustang, AJ immediately fell in love. During high school, he began working at a collision business and began working on cars. He worked there for 6 years and picked up body work pretty quickly. After that, he got an associate’s degree in automotive technology and got a total of 8 ASE certifications. He began working at Pep Boys but quickly moved back to a collision shop. AJ purchased a house and began doing side jobs out of his garage. These...