Todd Berk from Push, Inc. is a mechatronics engineer who is using his passion for design to create a gauge for measuring acceleration and G-forces and talk to other Smart Gauges via Bluetooth. His product, the Smart Gauge is designed to measure acceleration and multiple angle G-forces and through the use of Push, Inc.’s software they intend to add the ability to share race and acceleration results directly to social media platforms like Facebook. The fit and finish is very high quality, and the best part? He’s designed the entire thing from circuit board to aesthetics himself! From a...

    Joel Levy is the artist behind Race Spec LLC and he builds some of the most impressive wiring harnesses in the performance industry. But Joel went through some serious struggles to get to where he is today. In 2011 Joel lost everything in Hurricane Irene but he didn’t let that stop him. He formed a partnership with Chris Harris and Xenocron, and Joel is back on his feet with more focus than ever. He’s refined his skill and he’s making a name for himself, he’s here to tell his story and offer up some new resources.

Chris Harris owns Xenocron.com, a company offering online retail, wholesale and dyno tuning services out of Hillburn, NY. He built momentum for himself being a contributing member of PGMFI.org and “chipping” ECU’s for next to nothing. Soon everyone was asking for his services. He’s grown his hobby into a business that supplies customers all over the world.

  Ryan and his business partner Jason grew Shift-S3ctor from a bunch of guys street-racing at 4:00 AM to the premier West Coast roll-race event in just three years! Ryan tells the story of how they did it how they overcame multiple road-blocks…. And did I mention that Ryan has recently passed the Bar exam to become a lawyer, all before the age of 25! He talks about what drives him, how he did it, and what you can expect when organizing a big event like Shift-S3ctor.

Does the world think that we’re just hobbyists who like to tinker with our cars, or are we considered professionals? In this recorded phone conversation between Reid Lunde and Ben Strader we discuss the concept of a white collar mechanic and how your actions affect perception, and how that impacts the automotive performance industry.