Jimi Day from FM3 Marketing talks about how he went from being an investment banker, to a shop owner, and finally to a marketing company that hosts and promotes motorsports events.  His company is most well known for their involvement in the Hot Rod Power Tour, Holley LS Fest, the Optima Search for the Ultimate Street Car series, and their newest event called Road Trip – Cars & Cones. He took his expertise at writing proposals and took that knowledge to get sponsorships for builds. He emphasizes that you need to be humble and try to continually improve how you...

  In Kevin Dubois’ first interview as an additional host, he talks with his partner, Todd Earsley, about how they are going to keep Do It For A Living going! They will be helping Reid to do more interviews and provide more episodes for the listeners. Todd took his experience in business school and partnered with Kevin Dubois to help make shops more profitable. In today’s immediate satisfaction, internet market, it has become more and more important for shops to ensure their service side is operating at its fullest potential. Action items for this week: Try to determine the worst...

  Kevin Dubois is the co-founder of My Shop Assist, a project management system designed specifically for aftermarket automotive shops.  He took his experience (and mistakes) as the owner of Evolution Dynamics to create a tool to help owners run their shop more efficiently.  After a tremendous crash at Pikes Peak in 2012, he decided it was time to buckle down and get serious about turning his performance shop from a hobby to a real business. Action items for this week: Create a list of things where you can improve and make a plan to slowly address those areas. Software:...

  Kyle offers up his experience in social media marketing, building a brand, and how he built his audience. It’s important to note that 1320 Video has millions of Facebook fans, and they didn’t build that overnight. It grew organically over more than 10 years! Kyle is a true grinder, and he loves what he does and that’s what we’re all after, right? If you’re trying to build your audience, just recognize that it’s a long game but it can be shortened using the information in this episode.

  Part 2 of 2: The remainder of the interview is David talking about the performance industry and shining a light into some of the dark corners. It’s a killer episode because we took the time to dive deep into a lot of different topics from patents to inventory turns. If you’re into the Honda drag racing scene, don’t miss this episode. This interview is packed with details about current companies and their role in the industry today.