Racing RSS
Episode 050: Peter Blach turned his passion for Supras into the TX2K event we know and love today!
Peter started TX2K back in 2000 after he went to a Supra event in Las Vegas. From the humble beginning of 40 Supras banding together to go to the drag strip, the TX2K franchise has transformed into the premier Supra, GTR, Roll Racing, and Drag Racing event in the country. It is held once a year at Royal Purple Raceway in Houston, TX. TX2K16 is improving this year by showing the roll racing speeds up on the large display boards at the end of the track. This betters the experience for the attendees by allowing them to easily see...
Episode 047: Chase Lautenbach & Justin Keith tell us how they made Street Car Takeover a success
Chase Lautenbach & Justin Keith created Street Car Takeover just a few years ago because they saw a void in the racing market for more “streetable” cars to compete in drag racing and roll racing. Their series has expanded to 10 events in 2016 and they are looking to keep growing. While the main event is the drag racing, Street Car Takeover also incorporates a shop open house, car show, and other meetup prior to the actual racing. They want to offer more experience for the fans and encourage people to participate. Game changing product: Manufacturers are making game...
Episode 045: Rhys Millen explains that hard work and focus are the keys to success
Rhys is a professional driver. But did you know that he is also a shop owner? He has taken his love for racing and turned it into a successful company. Rhys Millen Racingproduces parts, builds movie cars, and champions race teams. His repertoire includes Global RallyCross, Pikes Peak, Formula Drift, Fast & Furious cars, Penzoil commercials, and RedBull sponsorships. The dedication to the sport and the constant drive to get new contracts puts Rhys in the upper echelon of specialty shops. Tune in as he talks about the challenges of meeting deadlines and the time required to maintain his...
Episode 043: Mark Jager explains the level of effort needed off the track to be a sponsored racer on the track
Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure. Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it. Action items for this week: As a driver, send a status report to...
Episode 042: Jimi Day from FM3 Marketing discusses how to get the most out of attending events
Jimi Day from FM3 Marketing talks about how he went from being an investment banker, to a shop owner, and finally to a marketing company that hosts and promotes motorsports events. His company is most well known for their involvement in the Hot Rod Power Tour, Holley LS Fest, the Optima Search for the Ultimate Street Car series, and their newest event called Road Trip – Cars & Cones. He took his expertise at writing proposals and took that knowledge to get sponsorships for builds. He emphasizes that you need to be humble and try to continually improve how you...