Rhys is a professional driver. But did you know that he is also a shop owner? He has taken his love for racing and turned it into a successful company. Rhys Millen Racingproduces parts, builds movie cars, and champions race teams. His repertoire includes Global RallyCross, Pikes Peak, Formula Drift, Fast & Furious cars, Penzoil commercials, and RedBull sponsorships. The dedication to the sport and the constant drive to get new contracts puts Rhys in the upper echelon of specialty shops. Tune in as he talks about the challenges of meeting deadlines and the time required to maintain his...

  Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure.  Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it. Action items for this week: As a driver, send a status report to...

  Jimi Day from FM3 Marketing talks about how he went from being an investment banker, to a shop owner, and finally to a marketing company that hosts and promotes motorsports events.  His company is most well known for their involvement in the Hot Rod Power Tour, Holley LS Fest, the Optima Search for the Ultimate Street Car series, and their newest event called Road Trip – Cars & Cones. He took his expertise at writing proposals and took that knowledge to get sponsorships for builds. He emphasizes that you need to be humble and try to continually improve how you...

  Kyle offers up his experience in social media marketing, building a brand, and how he built his audience. It’s important to note that 1320 Video has millions of Facebook fans, and they didn’t build that overnight. It grew organically over more than 10 years! Kyle is a true grinder, and he loves what he does and that’s what we’re all after, right? If you’re trying to build your audience, just recognize that it’s a long game but it can be shortened using the information in this episode.

  Ryan and his business partner Jason grew Shift-S3ctor from a bunch of guys street-racing at 4:00 AM to the premier West Coast roll-race event in just three years! Ryan tells the story of how they did it how they overcame multiple road-blocks…. And did I mention that Ryan has recently passed the Bar exam to become a lawyer, all before the age of 25! He talks about what drives him, how he did it, and what you can expect when organizing a big event like Shift-S3ctor.