Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure.  Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it. Action items for this week: As a driver, send a status report to...

  Jimi Day from FM3 Marketing talks about how he went from being an investment banker, to a shop owner, and finally to a marketing company that hosts and promotes motorsports events.  His company is most well known for their involvement in the Hot Rod Power Tour, Holley LS Fest, the Optima Search for the Ultimate Street Car series, and their newest event called Road Trip – Cars & Cones. He took his expertise at writing proposals and took that knowledge to get sponsorships for builds. He emphasizes that you need to be humble and try to continually improve how you...

  In Kevin Dubois’ first interview as an additional host, he talks with his partner, Todd Earsley, about how they are going to keep Do It For A Living going! They will be helping Reid to do more interviews and provide more episodes for the listeners. Todd took his experience in business school and partnered with Kevin Dubois to help make shops more profitable. In today’s immediate satisfaction, internet market, it has become more and more important for shops to ensure their service side is operating at its fullest potential. Action items for this week: Try to determine the worst...

  Kevin Dubois is the co-founder of My Shop Assist, a project management system designed specifically for aftermarket automotive shops.  He took his experience (and mistakes) as the owner of Evolution Dynamics to create a tool to help owners run their shop more efficiently.  After a tremendous crash at Pikes Peak in 2012, he decided it was time to buckle down and get serious about turning his performance shop from a hobby to a real business. Action items for this week: Create a list of things where you can improve and make a plan to slowly address those areas. Software:...

  Belak Industries is a wheel manufacturer based out of Miami, FL focused primarily on Honda drag racing. Damian Borroto established Belak Industries in 2012 after a decade working in multiple Honda speed shops in the Miami area, and eventually opening his own shop, TD Autowerkes. Damian has a “can-do, make-it-happen attitude” and he survived some serious setbacks in the last year. In 2014 he had his race car and trailer stolen, only to get pieces of it back. So he set out to build another car, and did! But on it’s first outing, a freak accident caused it to...