Peter started TX2K back in 2000 after he went to a Supra event in Las Vegas. From the humble beginning of 40 Supras banding together to go to the drag strip, the TX2K franchise has transformed into the premier Supra, GTR, Roll Racing, and Drag Racing event in the country. It is held once a year at Royal Purple Raceway in Houston, TX. TX2K16 is improving this year by showing the roll racing speeds up on the large display boards at the end of the track. This betters the experience for the attendees by allowing them to easily see...

  Back in early 2000, Chris Raymond was building websites and forums for other people. He saw a void in the market for a DSM forum and set out to make one himself. This is what spawned DSMTuners.com He also runs Garage 40 which focuses on automotive businesses to help them with social media, email marketing, web design, brand/reputation management, just whatever the customer needs. Brand management is tough because you have to be in every place when your shop or product is talked about by your audience. In this interview, Chris explains the ever-changing atmosphere of online marketing and...

  Tim Bailey was one of the early Subaru tuners when the WRX hit the states. Eventually, he started Surgeline Performance which was later purchased by Trey Cobb. While Tim still works on the actual tuning, most of his time is spent controlling the dealer and tuner network for Cobb. Now he travels all over the country to set up new dealers and help out existing ones. In this interview, he goes into detail about how they manage that network and why it is so important to regulate the prices of their products. Action Item: For anybody tuning cars, do...

  Chase Lautenbach & Justin Keith created Street Car Takeover just a few years ago because they saw a void in the racing market for more “streetable” cars to compete in drag racing and roll racing. Their series has expanded to 10 events in 2016 and they are looking to keep growing. While the main event is the drag racing, Street Car Takeover also incorporates a shop open house, car show, and other meetup prior to the actual racing. They want to offer more experience for the fans and encourage people to participate. Game changing product: Manufacturers are making game...

  When the Modified Magazine decided to stop printing the physical magazine, both Peter and Dave found themselves without a job. So they looked for alternative means to produce content and decided on YouTube. In their channel, Speed Academy, they “focus on bringing performance oriented content to car enthusiast.” They have found that a website and YouTube channel are the perfect combination to generate content, get participation from fans, and provide the means to collect advertising money to keep going.  Listen in as they provide advice for shops looking to reach a greater audience. Action Item: Get out there and...